Head of Digital Marketing Postular

About the role
The Classic T-Shirt Company (TCTC) is a premium American brand built on timeless values: family, craftsmanship, and integrity. We make the world’s best t-shirts and apparel in the USA using 100% organic cotton. Our mission is to restore American-made quality while building a legacy brand that stands the test of time.
We’re scaling aggressively and looking for a Head of Digital Marketing (Paid Media) to own acquisition and drive growth. This is a player-coach role: you’ll be hands-on in campaigns from day one, while gradually building systems, processes, and eventually a lean team.

About the company:
The Classic T-Shirt Company (TCTC) is a premium American brand built on timeless values: family, craftsmanship, and integrity. We make the world’s best t-shirts and apparel in the USA using 100% organic cotton. Our mission is to restore American-made quality while building a legacy brand that stands the test of time.

Key Responsibilities
● Own, manage, and scale all paid media channels with Meta as the primary driver and Google as secondary, while testing Pinterest, TikTok, Bing, and other emerging channels.
● Design and execute a disciplined full-funnel acquisition strategy focused on profitable growth (CAC/LTV).
● Build and run a structured testing roadmap (audiences, creative, bidding, placements).
● Be hands-on in Ads Manager/Google Ads from day one — setting up, launching, and optimizing campaigns directly.
● Manage external agencies short-term, but gradually reduce dependency as in-house capability grows.
● Implement reporting dashboards for CAC, MER/ROAS, and LTV:CAC that allow real-time decision-making.
● Report directly to the CEO, with full accountability for acquisition KPIs.

Performance Roadmap
90-Day Goals
● Audit all active channels and agency performance.
● Deliver a clear growth plan with CAC/LTV targets and weekly testing cadence.
● Launch 2–3 new, high-impact campaigns on Meta/Google with measurable early results.
● Stand up dashboards for real-time CAC/ROAS reporting.

180-Day Goals
● Be profitably increasing ad spend month-over-month while maintaining CAC/LTV discipline.
● Establish a clear, scalable path to doubling customer acquisition.
● Build a repeatable paid media playbook tailored to our brand segments (A01, A02, J02).
● Restructure agency relationships and begin making first key in-house hires.

Long-Term Success (12–18 Months)
● Drive predictable, profitable acquisition that contributes to the company’s run-rate goal of $30M revenue with 20% EBITDA in 18 months.
● Establish TCTC as a category leader with disciplined paid media operations.
● Lead a small, high-performing acquisition team while staying close to the work.
Qualifications
● 7+ years of hands-on experience managing paid media for DTC e-commerce.
● Deep expertise in Meta Ads with proven ability to profitably scale spend.
● Strong working knowledge of Google Ads; experience with Pinterest, TikTok, Bing a plus.
● Proven track record managing $1M+ annual ad spend with strict CAC/LTV targets.
● Comfortable being both operator (player) and strategic leader (coach).
● Strong analytical mindset with experience building dashboards and acting on data.
● AI-first mindset: curious and eager to experiment with new tools that enhance media buying efficiency and insight.
● Hungry, hardworking, curious — thrives in a lean, entrepreneurial environment where accountability is clear.

Who This Role Won’t Be a Fit For
● Big-company marketers needing layers of approvals and large teams.
● “Resume-polishers” who have logos on their CV but lack hands-on Ads Manager experience.
● Anyone unwilling to deliver meaningful results within the first 90 days.

What We Offer
● A rare opportunity to build a category-defining American brand alongside founders deeply committed to values, family, and long-term legacy.
● Competitive base salary plus performance-based bonus tied directly to hitting profitability and growth goals.
● A lean, entrepreneurial culture where your work drives immediate impact.
● The chance to create a growth engine that scales TCTC from $10M → $30M+ and beyond.